Websites for UK service businesses
A website that starts the customer journey
We build clear, fast business websites that explain what you do, ask the right questions, and pass the enquiry straight into a process that follows it up. A site that produces work rather than one that simply exists.
From £795plus VAT, then £49 a month. Founding offer £495 setup, £79 a month.
Manchester based, UK wide. You own the domain, the content and the site.
Most small business websites are a brochure nobody asked for
Have a look at your own site the way a stranger would, on a phone, on mobile data, at nine in the evening. That is how most people will meet you. Then ask what it actually does for the business.
- It describes the company in the sort of language nobody uses out loud.
- The thing a customer most wants to know, whether you cover their area and roughly what it costs, is not on it.
- The contact form asks for everything and explains nothing.
- Enquiries arrive as untracked emails, so nobody knows how many there were last month.
- It has not been touched since it was built, and one of the prices on it is wrong.
A website is not a document about your company. It is the first shift of the working week, and most of them are asleep.
What connected actually means
We call these connected websites, and it is worth being precise about that rather than letting it sit as marketing language.
A normal website ends at the contact form. Somebody fills it in, an email arrives somewhere, and from that point the website has done its job and stepped back. Whether the enquiry gets answered, chased or lost is a completely separate problem happening in somebody's inbox.
A connected website does not stop there. The form creates a structured enquiry with an owner and a next action. The customer gets an acknowledgement within seconds. If the visitor would rather ask a question first, the assistant on the page answers it from the same approved information your phone uses. If they ring instead, the receptionist captures the same details in the same place.
The difference shows up in a number you can actually check: how many enquiries you received last month, and what happened to each one. Most businesses cannot answer that about their own website, which is a strange thing to accept from your largest piece of marketing.
Built around the questions, not the company
The pages that earn their keep are the ones that answer what customers actually ask before they get in touch. Do you cover my postcode. How long does this take. What does it roughly cost. Have you done this before on a house like mine.
That is why we start by asking whoever answers your phone what they get asked all day. It is a better content plan than any keyword tool, and it is free.
Fast, because slow sites lose people quietly
Speed is not a technical vanity metric. A page that takes five seconds on mobile data loses a meaningful share of visitors before they see anything, and you never know it happened. It also affects how Google ranks you, but honestly the lost visitors matter more than the ranking.
We build light pages, compress images properly and keep third-party scripts to the minimum. It is unglamorous and it is most of the work.
Written so a customer knows what to do next
Every page has one obvious next step. Not four competing buttons, not a wall of links, one clear thing. This sounds trivially simple and it is the single most common thing missing from the sites we are asked to review.
We also write in the way you would talk to somebody at the counter, because that is who is reading.
A note on how we build
AI-assisted design and development help us build and improve efficiently, which is part of why our prices are what they are. Every site is reviewed, managed and supported by a person, and nothing goes live that one of us has not read.
We mention it because it is true, not because it is the selling point. Nobody has ever hired us because of how the site was built. They hire us because of what it does afterwards.
How a build actually goes
Six stages. You are involved in two of them properly and the rest is our problem.
- 01
The conversation
What the business does, who buys, what they ask, what you want the site to produce. Usually an hour and it shapes everything else.
- 02
Structure and content
We plan the pages around the questions, draft the words, and send them to you to correct. You know the trade, we know the shape.
- 03
Design and build
Mobile first, fast, and in your identity rather than a template that forty other firms are using.
- 04
Connect it up
Forms wired to a real enquiry process, acknowledgements set up, chat or phone added if you want them.
Lead capture and follow-up - 05
Check and launch
Speed tested, forms submitted for real, every link clicked. We do not launch a site whose contact form nobody has tried.
- 06
Look after it
Hosting, updates, backups, monitoring and changes when the business changes.
Managed hosting and email
Why we can say this with a straight face
We rebuilt our own site because the old one was quietly failing
The site you are reading now is the third version of ours, and each rebuild happened because we measured something uncomfortable rather than because we fancied a new look.
The first version was a brochure. It described Manchester PC accurately and asked nothing of the visitor. It produced almost no enquiries, and for a long time we assumed that was normal for a repair business. It was not. It was a site with no job.
The second version had a contact form that broke after a hosting change and sent nothing for a period we would rather not put in writing. Nobody complained, because people who fill in a form and hear nothing do not ring up to tell you the form is broken. They just go elsewhere. We only found it by testing our own form on a whim.
That is the reason we submit every client form ourselves before launch, and monitor them afterwards. It is also why our own site now answers questions in the chat window, captures enquiries into the same pipeline our phone feeds, and gets its speed checked rather than assumed. We are not describing best practice we read about. We are describing the specific mistakes we made with our own money.
A broken contact form is the only website fault with no symptoms. It looks perfect from the outside and simply makes you appear to have stopped trading.
Read the whole storyGetting found, honestly explained
Every website conversation eventually reaches search. Here is what we will and will not promise, because this is the part of the industry with the most nonsense in it.
Nobody can guarantee you a position on Google, and you should be wary of anyone who does. What can be done reliably is building the foundations that make ranking possible: fast pages, sensible structure, content that answers real questions, correct local business information, and links that work.
For a local service business, most of the winnable ground is local rather than national. Ranking for a broad national term is a long and expensive fight. Ranking for your trade in your area, with a properly set up Google Business Profile and pages that answer local questions, is achievable and it is where the actual customers are.
The other half is content, and it compounds slowly. Answering in public the questions you answer on the phone every day is the most reliable way to be found by somebody who has that exact question. It is not fast and it does not stop working.
If somebody has promised you page one for a competitive term at a low monthly fee, ask them exactly what they will do each month, in hours and in tasks. The answer, or the absence of one, usually explains the price better than any proposal will.
The pages that actually earn their keep
Most small business sites have the wrong pages. Not badly written ones, just the wrong set. Here is what we build and why, in roughly the order of how much work each one produces.
One page per thing you sell
The most common structural mistake is a single services page listing eight things. It ranks for none of them and it helps nobody, because a customer looking for one specific job has to hunt through seven they do not care about.
A page per service, each answering that service's own questions, is more work to build and produces considerably more enquiries. It is also the only sensible way to compete locally, because the person searching is searching for one thing.
The page that says what it costs
This is the one businesses resist hardest and it is usually the highest-earning page on the site. Not a price list necessarily, but an honest explanation of what drives the cost and a realistic range.
Refusing to discuss money until somebody rings you does not protect your margin. It just filters out the people who were not willing to ring, which is most of them, and leaves you fielding calls from people who were only ever going to be shocked by the number.
Proof that you have done this before
For a service business this matters more than design. Photographs of real work, an honest description of a job that had a complication, the areas you actually cover. Specific beats polished.
We would rather put up six real jobs with ordinary photographs than a page of stock imagery, and so would your customers.
A contact page that is not a wall
Give people the way they want to reach you rather than the way you prefer. A phone number that is a tappable link on mobile, a form that asks only what you genuinely need, and an honest line about when somebody will respond.
The commonest error we see is a form with eleven required fields guarding a business that would happily take a one-line enquiry. Every field you add costs you a percentage of the people who started filling it in, and the ones who give up are disproportionately the ones in a hurry, who are often the ones ready to spend money today.
What a website costs with us
All prices plus VAT. The monthly covers hosting, security, backups, monitoring and a person to ring, so there is no separate maintenance surprise later.
Starter Website
£795 setup£49/mo
A small business that needs to look credible and be contactable
- Up to five pages
- Mobile-first design
- Contact form
- Managed hosting, SSL and backups
- Basic analytics
- One mailbox
- Limited monthly updates
Lead Generation Website
£1,495 setup£89/mo
Businesses that need the site to actually produce enquiries
- Up to eight core pages
- Custom enquiry form
- Connected to your lead platform
- Automatic acknowledgement to the customer
- Conversion tracking
- Managed hosting, up to three mailboxes
- One landing page
- Ongoing technical support
Connected Website
£2,495 setup£169/mo
The full front end of the customer journey, joined up
- Everything in Lead Generation
- AI website chat included
- Custom forms per service
- Lead dashboard
- Quote tasks raised automatically
- Analytics dashboard
- Hosting and email
- Ongoing conversion improvements, monthly review
Founding Website Offer
£495 setup£79/mo
Getting a proper site now and spreading the cost
- Five-page website
- Managed hosting
- Smart enquiry form
- Basic lead dashboard
- One mailbox
- Twenty-four month commitment, stated plainly
The founding offer carries a twenty-four month term because the build is effectively subsidised. We would rather be upfront about that than dress it up as free and recover the cost somewhere you cannot see.
Frequently asked questions
Who owns the website?
You do. The domain, the content, the images and the site itself. If you leave, you leave with all of it. We have seen too many small businesses discover their site belongs to a directory listing or an agency to think that is acceptable.
How long does a build take?
Two to four weeks for most small business sites. The variable is almost never the building. It is how quickly decisions and content come back, so the projects that finish fastest are the ones where somebody has half an hour a week to look at things.
Can you work with our existing site?
Often, and sometimes that is the right answer. If the structure is sound and it is simply neglected, fixing is far cheaper than rebuilding. We will tell you which you have rather than defaulting to the more expensive one.
Do you do e-commerce?
We run a substantial online operation ourselves, so yes, but it is a different conversation with a different price. These packages are built for service businesses that sell through enquiries rather than a basket.
What about the content, do we have to write it?
No. We draft it from the conversation and you correct it. You know things about your trade we never will, so your edits matter, but starting from a blank page is our job rather than yours.
Is there a contract on the monthly?
Not on the standard packages, they are month to month. The founding offer is the exception at twenty-four months, and that is stated on the page and in the paperwork rather than buried.
Will it work on phones?
It is designed for phones first and then adapted upwards, because that is where most of your visitors will be. We test on real screen sizes rather than trusting a preview.
What if we need more pages later?
Additional pages are straightforward and quoted individually, usually for a small one-off fee. The structure is built so adding a service page later is genuinely simple rather than a rebuild. If you are planning to expand into two more trades next year, tell us at the start and we will lay the site out so that costs almost nothing to do.
Do you do local pages for surrounding towns?
Only where we can write something genuinely different for each one. Duplicating the same paragraphs across thirty towns with the place name swapped is a tactic search engines worked out years ago, and it can do real harm. Two or three properly written area pages that mention actual jobs you have done locally are worth more than thirty thin ones.
Can you migrate our existing site and email?
Yes, and migration is quoted separately because the effort depends entirely on what you are moving from. Email is usually the fiddly part rather than the website, particularly if mailboxes have been set up piecemeal over years. We handle the DNS so there is no gap in service, and we do the switch at a quiet time rather than mid-morning on a Monday.
What happens after launch, which is the part most people skip
A website is not a purchase, it is a thing that needs looking after. The cheapest build can become the most expensive site if nobody has agreed who applies the updates.
Sites decay quietly. Software goes out of date and picks up known vulnerabilities. Certificates expire. Forms break after a hosting change and send nothing, with no error and no complaint. Prices on the page drift away from prices in real life. None of it announces itself.
The monthly fee on every package above covers that: updates applied promptly, backups that are actually tested, uptime and form monitoring, and somebody to ring when something looks wrong. It is deliberately not an optional add-on, because a site nobody maintains stops earning within about eighteen months.
It also covers changes. Businesses change: you drop a service, put prices up, take on a new area, hire somebody worth putting on the about page. On a managed site that is an email to us rather than a job on your list that never gets done.
What we watch without being asked
Whether the site is up, whether it is still fast, whether the contact form is still delivering, whether the certificate is in date, and whether the software underneath has a patch waiting. Four of those five have caught real problems on client sites before the client noticed.
The form monitoring is the one we are most attached to, for reasons covered further up this page.
The honest limit
Limited monthly updates on the Starter package means small text and image changes rather than new sections or redesigns. We say what it covers rather than writing "unlimited" and then having an awkward conversation the third time somebody asks for a new page.
Bigger pieces of work are quoted, and usually they are small enough that we just do them.
Where this connects
The website starts the journey. These are the parts it hands over to.
- Managed hosting and emailKeeping the site fast, secure, backed up and looked after once it is live.
- Lead capture and follow-upWhere the enquiries the site produces actually go.
- AI website chatAnswering the visitor questions that a page cannot anticipate.
- AI receptionistFor the visitors who would rather ring than type.
- Content and campaignsThe articles and newsletters that bring people to the site in the first place.
- Is your website quietly falling apart?A fifteen-minute self-check for the site you already have.
Have a look at what your site is doing now
Ask us for a website review and we will go through the speed, the structure, whether the forms work and whether it answers what customers actually ask. If the answer is that it needs tidying rather than replacing, we will say so.
All prices plus VAT. You own your domain, content and site.