What it costs, written down

Why we publish prices when most of our competitors do not

You will notice that a lot of companies in this space will not tell you what anything costs until you have had a call with somebody. There is a reason for that, and it is not usually a good one.

• Hiding the price lets a supplier work out what you can afford before quoting.
• It filters out people who would have been perfectly good customers.
• It wastes your time, and ours, on conversations that were never going to work.
• It makes comparison deliberately difficult, which is the point.
• And it starts a relationship with a small act of gatekeeping.

We would rather you found out now that we are too expensive, or cheaper than you expected, and made your own decision about whether to ring.

How to read this page

The prices are grouped by the stage of the customer journey they fix. Most businesses start with one and add another six months later, which is deliberate.

Everything is plus VAT. Monthly figures are month to month with no minimum term, with one clearly marked exception: the founding website offer, which runs for twenty-four months because the build is effectively subsidised.

Setup fees cover configuration rather than software. That is the work of learning how your business runs and building it into the system, and it is the part that decides whether any of this is worth having. A cheaper setup usually means somebody handed you a login instead.

Where you see "from", the number is a genuine starting point for a straightforward version of that work rather than an optimistic figure nobody ever pays. We quote the real number after we understand the job.

Usage above your allowance, SMS costs, third-party fees and data migration are charged separately. We will always tell you before any of those happen rather than putting them on an invoice as a surprise.

Working out whether any of it pays for itself

A monthly fee is easy to compare against another monthly fee and much harder to compare against doing nothing. Doing nothing is rarely free, and this is how to put a number on it.

Take whichever problem you recognise most and price it. If you miss calls, multiply your average job value by the number of calls a week you never get back to, times fifty-two, then halve it because not every caller would have booked. If quotes go quiet, count the ones from last quarter that never got a second contact and apply the same discount.

If you are drowning in admin, take the hours honestly. Count the tasks somebody repeats more than twice a week, multiply frequency by duration, and value that time at what you would pay somebody to do it. Owners routinely undervalue their own hours here, which makes the sum look better than it is.

Compare whatever you get with twelve times the monthly fee plus the setup. If it is not comfortably larger, do not buy it yet. We would rather say that on this page than have the conversation in month four.

What is not included, stated plainly

The unpleasant surprises in this industry are almost always about scope rather than price. Here is where ours ends.

Frequently asked questions

The order most businesses buy in

There is a sensible ladder here, and it is not the order that makes us the most money soonest. It is the order that tends to work.

The first rung is almost always capture, because it is cheap and it shows up fastest. A smart form at £39 a month or a receptionist pilot at £99 will tell you within a fortnight whether you had a leak, and the answer is usually yes and larger than expected.

The second rung is follow-up. Once you can see the enquiries, the next thing you notice is how many of them stall. That is where the lead follow-up plan earns its place, and it is normally the single highest-return thing on this page.

The third rung is delivery. This is where quote and job management belongs, and it is deliberately further up because it costs more and takes longer to build. It also only makes sense once you are winning enough work for the delivery to be the constraint.

Foundations and automation sit alongside rather than after. Hosting is often the first thing a business buys from us simply because it is due for renewal somewhere else, and it is a low-risk way to find out whether we are any good to deal with before spending real money.

Content and campaigns come last for most people, and that is the right order. There is no point bringing more traffic to a business that is already losing the enquiries it has.