The platform behind every service we run
One place for the customer journey and the work behind it
Leads, conversations, quotes, jobs, campaigns and reporting in one system rather than six subscriptions that do not speak to each other. You do not buy every part. We switch on what your business actually needs.
Included from £79/moplus VAT, with any connected service. Not sold as software on its own.
Manchester based. Built for our own repair business first, then opened up.
Seven subscriptions and none of them know about each other
The typical small business software estate is not a decision. It is an accumulation. Something got bought to solve a problem, then something else, and now there are seven logins and a person whose actual job is carrying information between them.
- The enquiry is in the inbox, the quote is in a spreadsheet and the job is on a whiteboard.
- Nobody can answer where a customer is up to without opening three things.
- The same phone number has been typed into four systems, slightly differently each time.
- Reporting means somebody building a spreadsheet on a Sunday.
- Each tool works. The gaps between them are where the business actually lives.
You do not have a software problem. You have a joining-up problem, and buying an eighth tool will not fix it.
Why we built our own instead of buying more
We are aware how it sounds when a company says it built its own platform. Usually it means somebody enjoyed building software more than solving the problem. That is worth addressing directly.
We tried the normal route first. We bought a CRM, an email tool, a scheduling product and a quoting app, and for a while each of them individually improved something. What none of them did was talk to each other, so the work of moving information between them landed on us, and that work grew faster than the savings.
The specific breaking point was that we could not answer simple questions. How many enquiries did we get last month. What proportion turned into jobs. Which source produced work rather than noise. Every answer required somebody to reconcile three systems by hand, so nobody ever asked.
So we built one thing where an enquiry, the conversation about it, the quote, the job, the invoice and the follow-up are all the same record seen from different angles. Not because building software is fun, but because the alternative was continuing to be the integration layer ourselves.
It was a survival tool before it was a product
For a long time this was simply how Manchester PC ran. It was never designed to be sold, which is why it is shaped around the awkward realities of a service business rather than around what demos well.
That has advantages and one honest disadvantage: it is opinionated. It assumes work arrives as enquiries, gets quoted, becomes jobs and needs following up. If your business does not work like that, it is the wrong tool and we will say so.
You do not configure it yourself
This is the part that separates it from buying software. An empty CRM is not a solution, it is a project you have been handed. Most small business CRM purchases fail at exactly that point, and the failure gets blamed on the team rather than on the arrangement.
We learn how your business works and build the process into it before you start. What you receive is a working system, not a login.
What is in it
Eight areas. Most businesses start with two and grow into more when there is a reason.
Leads
Every enquiry from forms, phone calls, chat and email as one kind of record, with an owner, a status and a next action.
Lead capture and follow-upCommunication
Email, SMS and conversation history against the customer, so anybody picking up the phone can see what has already been said.
Quotes
Stages you define, approval steps, automatic reminders and a record of why work was won or lost.
Quote and job managementJobs
Workflows, calendars, task boards and customer updates, with views built for whoever is doing the work.
Campaigns
Newsletters, service reminders, review requests and reactivation of customers who have gone quiet.
Content and campaignsReporting
Where work came from, how fast you responded, what converted, and where time went. The four numbers that change decisions.
Management
Goals, delegated tasks and company instructions, so the things that matter are visible rather than remembered.
Integrations
Accounting, APIs, websites, inboxes and external services, connected so information stops being retyped.
Business automationWhy we can say this with a straight face
Every feature exists because something went wrong first
None of this was designed in advance. It accumulated, one uncomfortable lesson at a time, which is why it is shaped oddly in places and why we can explain the reason behind every part of it.
The lead pipeline exists because we rang nineteen open quotes one afternoon and won none of them. The approval step on jobs exists because we did several hundred pounds of unagreed work and had a conversation nobody enjoyed. The scanning on collections exists because a customer device went missing between their hallway and our bench with no record of who had it. The invoice parsing exists because somebody was retyping supplier bills at nine in the evening.
The reporting exists because we could not answer basic questions about our own business, and the reason we could not was that the information was scattered across tools that had no interest in each other.
We still run the repair business on it. That is the arrangement we would want from a supplier: not a demo environment kept tidy for sales calls, but the actual system somebody depends on for their own livelihood.
It was never meant to be a product. It was what stopped a small repair company leaking money, and the only reason we sell it is that the leak is not unique to us.
Read the whole storyWhat a customer record looks like as it moves
The clearest way to explain a connected platform is to follow one customer through it. This is the same record throughout, not six records in six systems.
- 01
They get in touch
By phone, form, chat or email. However it arrives, one record is created with the source recorded against it.
- 02
The conversation attaches
The call summary, the chat transcript or the email thread lives on the record. Anybody who picks it up sees what has been said.
- 03
It becomes a quote
Built from your priced work, moved through your stages, with reminders that fire on their own if it goes quiet.
- 04
The customer approves
In writing, against the record, so there is no argument later about what was agreed and at what price.
- 05
It becomes a job
With an owner, a schedule and a workflow. The customer can see the stage without ringing to ask.
- 06
The work is done
Notes, photographs and any extra approvals all attach to the same record rather than living in somebody's phone.
- 07
It gets invoiced
From the job, without retyping, and into your accounting system if we have connected it.
- 08
They hear from you again
A review request at the point they are happiest, then service reminders or campaigns later. The record remembers, so you do not have to.
How we price it, and why not by module
We deliberately do not publish a per-seat, per-module price list for the platform. That is a considered decision rather than an omission, so here is the reasoning.
Software priced by module invites a comparison that misses the point. You end up weighing our monthly figure against a well-known CRM's monthly figure, concluding one is dearer, and ignoring that one of them arrives configured for your business and the other arrives empty.
What actually varies between clients is not which features they can see. It is how much work it takes to build their process into the system. A straightforward setup and a complicated one might use identical parts of the platform and take wildly different amounts of time to get right.
So platform access is included with any connected service from £79 a month, and implementation is quoted after we understand the workflow. If you want a number before a conversation, the service pages all publish theirs.
We will also tell you when you do not need it. A sole trader who needs a form and a follow-up does not need eight modules, and selling them one would be a good way to have an unhappy customer in three months. The Smart Enquiry Form at £39 a month exists precisely so there is an honest small answer as well as a large one.
The practical questions people ask about the platform itself
Less about features, more about what it is like to actually live with.
Where does the data live, and whose is it?
Yours. Each business sits in its own separate space rather than pooled with anybody else's, and it is multi-tenant by design rather than by a setting somebody remembered to switch on.
If you leave, you take your data with you in a usable format. We will not make that awkward, because a supplier who makes leaving difficult is telling you they expect you to want to.
What happens when we need something different?
It gets changed. That is the main advantage of us owning the software rather than reselling somebody else's. When a client needs a field, a stage or a rule that does not exist, we are not raising a support ticket with a vendor in another timezone and hoping.
Reasonable adjustments are part of the monthly service. Anything substantial is quoted, and we will tell you which it is before doing it.
Does it work on a phone?
The parts that need to, yes, and they are designed for a phone first. Field and bench views are built for somebody holding a device in one hand, often in bad light, with no patience. The office views assume a proper screen.
We are wary of anybody claiming a full business system is equally good on every device. It is not, and pretending otherwise leads to software people avoid.
How much training does a team need?
Less than you would expect, because we configure it around your existing process rather than asking people to learn a new one. If somebody needs a day of training to log an enquiry, the setup is wrong.
We do the onboarding directly rather than sending a video library, and we stay close for the first few weeks when the real questions appear.
What does the first month actually feel like?
Slightly annoying, honestly, and it is better to say that than to promise a smooth transition nobody has ever experienced. For the first fortnight people forget to use it, revert to the old habit, and have to be reminded. That is normal and it passes.
What tends to convert the sceptics is a specific moment rather than an argument: somebody rings about a job, and instead of walking to the back to find out, the person on the phone answers immediately with the full history in front of them. After that happens two or three times, nobody wants to go back to the whiteboard.
Who do we ring when something is wrong?
Us, on the same Manchester number as everything else. Not a ticket portal, not a chatbot, and not a support tier that depends on which package you are on.
That is only possible because we are small, and we are aware it is the sort of promise that gets quietly dropped as companies grow. For now it is genuinely how it works, and if that ever has to change we will tell clients rather than letting them discover it during a problem.
Frequently asked questions
Can I buy just the platform?
Not on its own, no. Access comes with a connected service, because software without configuration is where small business technology projects go to die. We would rather sell you a working process than a login and good luck.
How does it compare with a well-known CRM?
Honestly, on raw feature count, most large CRMs have more. What they do not have is somebody building your workflow into it and answering the phone when it does something strange. If you have the internal capacity to configure and run a large CRM properly, that is a legitimate route and we will say so.
Is it reliable?
Our own business depends on it daily, which is the strongest incentive we could have. It is monitored, backed up and tested. When something has gone wrong, and occasionally it has, we have known before clients did.
Can it connect to our accounting software?
Usually, and that is often one of the first integrations worth doing. What is possible depends on what your package exposes, so we check it during the systems review rather than promising in advance.
What if we outgrow it?
Then we would tell you, and help you move. We are a small company building for small companies. If you reach a scale where an enterprise platform genuinely serves you better, pretending otherwise would cost us a reference and gain us nothing.
Who else is using it?
Manchester PC, every day, plus our first client businesses outside our own walls. We are early and we say so rather than implying a customer list we do not have yet. That is also why the founding prices are what they are.
How long does onboarding take?
Between a fortnight and six weeks depending on which parts you are switching on, and most of that time is spent agreeing how your process should work rather than building anything. The businesses that get live fastest are the ones where somebody can give us half an hour a week to answer questions and look at what we have built.
What happens to our existing data?
Live records come across because people need to work from them on day one. Historic data is a separate decision and often the sensible answer is to leave it where it is, because migrating years of completed work sounds thorough and almost nobody looks at it afterwards. We will give you an honest view rather than charging for a migration that adds nothing.
Do we get charged per user?
The service tiers include a number of users and that is usually enough for the size of business we work with. If you need more we will price it sensibly rather than treating every additional person as a revenue opportunity. Charging per seat encourages businesses to share logins, which is bad for security and makes the reporting meaningless.
Is our data used to train anything?
No. Your business data stays in your space and is not pooled, shared or used to improve anything for anybody else. Where AI is involved in a workflow, we tell you which provider processes what, because that is your decision to make and your accountability under data protection law.
What we deliberately have not built
A platform page that only lists what something does is a brochure. The absences are more informative, and they tell you whether this is the right shape of tool for you.
There is no full stock control system. We handle parts against a job, which covers a repair or an installation, but a business whose core problem is warehouse management needs a dedicated system and we will say so rather than stretching this one out of shape.
There is no payroll, no HR, and no attempt at accounting. We connect to accounting software rather than replacing it, because your accountant has opinions and they are usually right. The goal is that information stops being retyped, not that we become your ledger.
There is no marketplace of third-party add-ons. That is a genuine trade-off. A large platform with an ecosystem gives you more options; ours gives you fewer options and one company responsible for all of them. Which of those is better depends entirely on whether you have somebody in-house who enjoys evaluating add-ons.
And there is no free tier. Everything here involves us configuring something for a specific business, and a free tier would either be a version nobody could use or work we do for nothing. Neither is honest, so we do not offer one.
Where we would point you elsewhere
If you need heavy field scheduling across dozens of engineers with route optimisation, there are specialist products and they are better at it than we are. If you sell physical products at volume, an e-commerce platform with proper inventory belongs at the centre rather than this.
We would rather lose that conversation early than take the money and disappoint somebody eight weeks in. It is also worth saying that plenty of businesses do not need a platform at all yet. If you handle a handful of enquiries a week and nothing is falling through the cracks, the honest recommendation is to leave your setup alone and spend the money on getting more people to find you in the first place.
The services that run on it
You do not buy the platform. You buy an outcome, and the platform is what makes it work.
- Lead capture and follow-upThe most common entry point, and the hub the rest connects to.
- AI receptionistPhone calls becoming tracked enquiries in the same system.
- AI website chatWebsite conversations feeding the same pipeline.
- Quote and job managementThe delivery end, from accepted quote to completed work.
- Business automationConnecting the platform to whatever else you already run.
- AI Opportunity AssessmentIf you are not sure which part you need first.
See it against your own business
A free systems review is a conversation about how work moves through your company, and whether joining it up is worth doing yet. If your current setup is coping, we will tell you to leave it alone.
Platform access included with connected services from £79 a month plus VAT.