Privacy Policy

1. Who we are and how to contact us

We are Manchester PC Services LTD, trading as Manchester PC, a company registered in England and Wales (company number 13356970, VAT number 413260048). Our registered and trading address is Cariocca Enterprises, 2 Sawley Road, Miles Platting, Manchester M40 8BB.

For any question about your personal data, or to exercise your rights, contact us at ai@manchester-pc.co.uk or on 0161 660 0356. We are the data controller responsible for the personal data described in this policy.

2. What this policy covers

This policy covers personal data we collect through this website and through the enquiries, bookings and services that follow from it. Other websites we link to have their own privacy policies, which we do not control.

3. The personal data we collect

Information you give us. When you complete a form, use our website assistant, email or call us, or become a customer, you may give us:

• Your name and business name
• Your email address and phone number
• The service you are interested in, and the details, requirements or messages you choose to send us
• For a Free Website design brief: information about your business, your current website, whether you have a domain, logo and content, the pages and package you want, and any examples or preferences you share
• If you become a customer: the information we need to provide the service (for example, access details you choose to share with us) and billing information

3a. Information we collect automatically

When you use the website we collect technical information such as your IP address, browser type and version (user agent), device information, the pages you visit, the website that referred you, and the date and time of your visit. We collect this through our server logs and the cookies and analytics tools described below.

Please do not send us sensitive personal information unless we specifically ask for it, and never share passwords or payment card details through our forms or website assistant.

4. Our website assistant (AI chatbot)

Our website has an AI assistant that can answer questions and help you book a free consultation. The messages you type into the assistant, and any contact details you give it, are processed by a third-party AI provider, Anthropic, to generate the replies. Anthropic acts as our data processor for this.

Replies are generated by artificial intelligence and may not always be accurate, so a real person confirms any booking. Please do not enter sensitive personal information, passwords or payment details into the assistant. We also keep a short technical record (such as your IP address) to prevent misuse.

5. Cookies and analytics

Cookies are small files stored on your device. We use a small number of cookies and similar technologies:

• Strictly necessary: needed for the website to work, including a small cookie that remembers your cookie choice so we do not ask again. These do not require consent.
• Analytics (Google Analytics 4): helps us understand how visitors use the site so we can improve it. Provided by Google.
• Analytics (our own): a first-party cookie that lets us see which pages bring in enquiries. It is ours rather than a third party’s, but it is still analytics, so it waits for your consent like the rest.
• Advertising (Meta Pixel): helps us measure how our Facebook and Instagram adverts perform and reach relevant audiences. Provided by Meta Platforms.

5a. Controlling cookies

The analytics and advertising cookies are not strictly necessary, so we do not set any of them until you tell us we can. When you first arrive you will see a banner with two equally weighted choices, Accept all and Reject all. Nothing beyond the strictly necessary is stored on your device until you choose, and if you decline, nothing is stored at all.

You can change your mind at any time using the Cookie settings link at the bottom of every page. Choosing Reject also deletes any analytics and advertising cookies that were previously set, rather than simply stopping new ones.

Your choice is remembered for six months, after which we will ask again. If you would rather manage it at browser level, you can also block or delete cookies in your browser settings, opt out of Google Analytics using Google’s opt-out tool, and manage advertising preferences in your Facebook and Instagram settings. Declining will not stop you using any part of the site.

6. How and why we use your data, and our lawful bases

Under UK data protection law we must have a lawful basis for using your personal data. We use it as follows:

• To respond to your enquiry and prepare a quote or proposal: our legitimate interests in answering you, and taking steps at your request before entering a contract.
• To provide and manage the services you buy: performance of our contract with you.
• To run our website assistant and answer your questions: our legitimate interests in helping visitors.
• To understand and improve our website, and to measure our advertising: our legitimate interests, and your consent where required.
• To tell existing and prospective business customers about similar services: our legitimate interests (you can opt out at any time).
• To meet our legal, tax and accounting obligations: compliance with a legal obligation.
• To keep our site and business secure and prevent fraud or abuse: our legitimate interests.

7. Who we share your data with

We do not sell your personal data. We share it only with trusted providers who help us run our website and business and who act on our instructions, including:

• Our website hosting provider, which stores the website and our enquiry records
• Google, for website analytics
• Meta Platforms, for advertising measurement
• Anthropic, which powers our website assistant
• Our email and IT providers, used to receive and reply to your enquiry

7a. Other disclosures

We may also disclose personal data if we are required to do so by law or by a regulator, or to establish, exercise or defend our legal rights.

8. Sending data outside the UK

Some of our providers (including Google, Meta and Anthropic) are based in, or transfer data to, the United States. Where personal data is transferred outside the UK, we rely on appropriate safeguards recognised under UK law, such as the UK International Data Transfer Agreement or Addendum, the EU Standard Contractual Clauses, or a provider’s certification under the UK extension to the EU-US Data Privacy Framework.

9. How long we keep your data

• Enquiries that do not become customers: kept for up to 24 months so we can follow up, then deleted.
• Customer records: kept for the length of our work together and afterwards as needed to meet legal and accounting obligations (financial records are generally kept for six years).
• Website assistant and security records (such as IP addresses used to prevent misuse): kept for a short period only.
• Analytics data: kept in line with the retention settings of the analytics provider.

10. Your rights

Under UK data protection law you have the right to ask for a copy of the personal data we hold about you; to ask us to correct it; to ask us to delete it; to ask us to restrict or object to how we use it; to ask us to transfer it (data portability); and to withdraw consent where we rely on it. You can also object to direct marketing at any time.

To exercise any of these rights, email us at ai@manchester-pc.co.uk. We will respond within one month, and there is normally no charge.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office (ICO), the UK supervisory authority, at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.

11. Marketing

If you are an existing or prospective business customer, we may occasionally tell you about similar services that may interest you, by email or phone. Every marketing email includes an unsubscribe link, and you can ask us to stop at any time by replying or emailing ai@manchester-pc.co.uk. We never sell or rent your details to other organisations for their marketing.

12. How we keep your data secure

We take reasonable technical and organisational measures to protect your personal data, including secure (HTTPS) connections, access controls and regular backups. No website or system can be guaranteed completely secure, so we cannot promise absolute security, but we work to protect your data and to deal quickly with any issue.

13. Children

Our website and services are intended for businesses and adults. They are not directed at children, and we do not knowingly collect personal data from children.

14. Links to other websites

Our website and blog may link to other websites that we do not control. We are not responsible for their content or their privacy practices, and we encourage you to read their privacy policies.

15. Changes to this policy

We may update this policy from time to time. The version published on this page is the current one, and the date at the top shows when it was last changed.