01 Introduction

At Manchester PC Services LTD, we are committed to protecting your privacy and processing your personal data responsibly under the UK GDPR, Data Protection Act 2018, Privacy and Electronic Communications Regulations (PECR), and other applicable laws.

This Privacy Policy explains our practices for data collected via manchester-pc.co.uk/shop, orders, enquiries, or services. We act as the data controller.

02 Personal Data We Collect

We collect the following categories of personal data:

• Identity & Contact: name, email address, phone number, billing and shipping address
• Transaction: order details and payment information (processed securely — we do not store full card data)
• Technical: IP address, browser and device information, operating system, time zone
• Usage & Preferences: pages viewed, products of interest, account preferences
• Marketing: consent status and communication preferences

03 How We Collect Your Data

• Directly from you: checkout, account registration, contact forms, surveys, and support requests
• Automatically: cookies, server logs, and analytics tools (e.g. Google Analytics)
• From third parties: payment and shipping providers, fraud detection tools

04 How We Use Your Data

We process data on the following lawful bases:

• Contract performance: fulfilling orders, arranging delivery, providing support
• Legal obligation: tax compliance, fraud prevention
• Legitimate interests: site improvement, essential communications, basic personalisation (balanced against your rights)
• Consent: marketing emails and non-essential cookies

This includes order processing, account management, fraud checks, analytics, and personalised recommendations where applicable.

05 Email Marketing & Direct Communications

We may send promotional emails, newsletters, product updates, special offers, or targeted promotions if you have:

• Explicitly consented — opted in via a checkbox or form
• Purchased from us — soft opt-in under PECR (similar products only, with a clear unsubscribe link in every email)

We use your email address, name, purchase history, and preferences to tailor content. You can withdraw consent or opt out at any time via the unsubscribe link in emails or by emailing info@manchester-pc.co.uk. Unsubscribing takes effect immediately and is always free.

06 AI, Automated Decision-Making & Profiling

We may use limited AI and machine learning tools — for example, product recommendations based on browsing or purchase history, basic fraud detection via payment processors, or analytics insights — to improve your experience and site security.

Automated decision-making: We do not make solely automated decisions that produce legal or similarly significant effects on you (e.g. no automatic denial of service based only on AI). Any automated elements involve human oversight where required.

Profiling: We may profile for personalisation (e.g. showing relevant products) or targeted marketing using purchase and browsing data. This is based on legitimate interests or consent and does not involve special category data. You can object at any time (see Your Rights).

If we use AI that processes your data significantly, we ensure transparency, fairness, and accountability per ICO guidance. No training of public AI models uses your personal data without explicit consent.

07 Cookies and Tracking Technologies

We use cookies for essential functions, analytics, and — with your consent — personalisation and marketing. You can manage your preferences via our cookie banner or your browser settings. See our Cookie Policy for full details.

08 Sharing Your Data

We share personal data only when necessary:

• Service processors: payment gateways (Stripe and Klarna), shipping carriers (e.g. Royal Mail), hosting, and analytics providers — all under strict data processing contracts
• Legal requirements: compliance obligations, fraud prevention, and rights protection
• Business transfers: in the event of a merger, acquisition, or asset sale

09 Data Security

We use encryption (SSL/TLS), access controls, and other technical and organisational measures to protect your data. No system is 100% secure; we will notify you of any breach where required by law.

10 Your Rights (UK GDPR)

Under UK GDPR you have the right to:

Email info@manchester-pc.co.uk to exercise any of these rights. We respond within one month, free of charge unless a request is manifestly unfounded or excessive. You can also contact the ICO if you have concerns.

11 Data Retention

We retain personal data only for as long as necessary for the purpose it was collected, or as required by law. For example, financial and tax records are typically held for 6–7 years. Marketing data is kept until you unsubscribe or withdraw consent.

12 International Data Transfers

Some of our service processors (e.g. US-based analytics providers) may transfer data outside the UK. Where this occurs, we rely on adequacy decisions, standard contractual clauses, or other appropriate safeguards as required by UK GDPR.

13 Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from under-16s. If you believe a child has provided us with their data, please contact us so we can delete it promptly.

14 Changes to This Policy

We will post any updates to this page with a revised “Last updated” date. For significant changes, we will notify you by email or via a prominent notice on our website.

15 Contact Us

For any privacy-related queries or to exercise your rights, please get in touch — include details of your request to help us respond efficiently.