{"id":38054,"date":"2026-03-10T08:23:14","date_gmt":"2026-03-10T08:23:14","guid":{"rendered":"https:\/\/www.manchester-pc.co.uk\/shop\/?page_id=38054"},"modified":"2026-06-04T16:27:30","modified_gmt":"2026-06-04T15:27:30","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.manchester-pc.co.uk\/shop\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<div class=\"mpc-pp\">\n  <style>\n    \/* =========================================\n       Manchester PC \u2014 Privacy Policy\n       Dark premium aesthetic, be quiet! Edition\n    ========================================= *\/\n\n    .mpc-pp {\n      --pp-orange:      #F47C33;\n      --pp-orange-dim:  rgba(244,124,51,0.10);\n      --pp-orange-mid:  rgba(244,124,51,0.20);\n      --pp-teal:        #005C5C;\n      --pp-bg:          #0e1217;\n      --pp-surface:     #161c23;\n      --pp-surface-2:   #1c242d;\n      --pp-border:      rgba(255,255,255,0.07);\n      --pp-border-mid:  rgba(255,255,255,0.12);\n      --pp-text:        #c9d1d9;\n      --pp-muted:       #8b949e;\n      --pp-heading:     #ffffff;\n\n      background: var(--pp-bg);\n      color: var(--pp-text);\n      font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', sans-serif;\n      line-height: 1.75;\n      padding: 0;\n      margin: 0;\n    }\n\n    .mpc-pp *,\n    .mpc-pp *::before,\n    .mpc-pp *::after {\n      box-sizing: border-box;\n    }\n\n    \/* \u2500\u2500 Shell \u2500\u2500 *\/\n    .mpc-pp-shell {\n      width: min(1100px, calc(100% - 48px));\n      margin: 0 auto;\n      padding: 72px 0 80px;\n    }\n\n    \/* \u2500\u2500 Hero header \u2500\u2500 *\/\n    .mpc-pp-hero {\n      margin-bottom: 60px;\n      position: relative;\n    }\n\n    .mpc-pp-eyebrow {\n      display: inline-flex;\n      align-items: center;\n      gap: 10px;\n      margin-bottom: 22px;\n      padding: 8px 16px;\n      background: var(--pp-surface);\n      border: 1px solid var(--pp-border);\n      border-left: 3px solid var(--pp-orange);\n      border-radius: 4px;\n    }\n\n    .mpc-pp-eyebrow-dot {\n      width: 7px;\n      height: 7px;\n      border-radius: 50%;\n      background: var(--pp-orange);\n      box-shadow: 0 0 8px rgba(244,124,51,0.55);\n      flex-shrink: 0;\n    }\n\n    .mpc-pp-eyebrow span {\n      font-size: 11px;\n      font-weight: 700;\n      letter-spacing: 1px;\n      text-transform: uppercase;\n      color: var(--pp-muted);\n    }\n\n    .mpc-pp-hero h1 {\n      font-size: clamp(2rem, 4vw, 2.8rem);\n      font-weight: 800;\n      color: var(--pp-heading);\n      margin: 0 0 16px;\n      letter-spacing: -0.5px;\n      line-height: 1.15;\n    }\n\n    .mpc-pp-hero h1 span {\n      color: var(--pp-orange);\n    }\n\n    .mpc-pp-meta {\n      display: flex;\n      align-items: center;\n      gap: 24px;\n      flex-wrap: wrap;\n    }\n\n    .mpc-pp-meta-item {\n      display: flex;\n      align-items: center;\n      gap: 7px;\n      font-size: 13px;\n      color: var(--pp-muted);\n    }\n\n    .mpc-pp-meta-item svg {\n      color: var(--pp-orange);\n      flex-shrink: 0;\n    }\n\n    \/* \u2500\u2500 Layout: content + sidebar \u2500\u2500 *\/\n    .mpc-pp-layout {\n      display: grid;\n      grid-template-columns: 1fr 260px;\n      gap: 40px;\n      align-items: start;\n    }\n\n    \/* \u2500\u2500 Sticky ToC sidebar \u2500\u2500 *\/\n    .mpc-pp-toc {\n      position: sticky;\n      top: 24px;\n      background: var(--pp-surface);\n      border: 1px solid var(--pp-border);\n      border-radius: 8px;\n      overflow: hidden;\n    }\n\n    .mpc-pp-toc-header {\n      padding: 16px 20px;\n      border-bottom: 1px solid var(--pp-border);\n      display: flex;\n      align-items: center;\n      gap: 10px;\n    }\n\n    .mpc-pp-toc-header h2 {\n      font-size: 11px;\n      font-weight: 700;\n      letter-spacing: 1px;\n      text-transform: uppercase;\n      color: var(--pp-heading);\n      margin: 0;\n    }\n\n    .mpc-pp-toc-icon {\n      display: inline-flex;\n      align-items: center;\n      justify-content: center;\n      width: 26px;\n      height: 26px;\n      border-radius: 5px;\n      background: var(--pp-orange-dim);\n      border: 1px solid var(--pp-orange-mid);\n      color: var(--pp-orange);\n      font-size: 12px;\n      flex-shrink: 0;\n    }\n\n    .mpc-pp-toc nav {\n      padding: 12px 0;\n    }\n\n    .mpc-pp-toc nav a {\n      display: flex;\n      align-items: baseline;\n      gap: 10px;\n      padding: 9px 20px;\n      font-size: 12.5px;\n      color: var(--pp-muted);\n      text-decoration: none;\n      line-height: 1.45;\n      transition: color .2s, background .2s;\n      border-left: 2px solid transparent;\n    }\n\n    .mpc-pp-toc nav a:hover {\n      color: var(--pp-text);\n      background: rgba(255,255,255,0.03);\n      border-left-color: var(--pp-orange);\n    }\n\n    .mpc-pp-toc nav a .toc-num {\n      font-size: 10px;\n      font-weight: 700;\n      color: var(--pp-orange);\n      opacity: 0.8;\n      flex-shrink: 0;\n      min-width: 18px;\n    }\n\n    \/* \u2500\u2500 Content area \u2500\u2500 *\/\n    .mpc-pp-content {\n      min-width: 0;\n    }\n\n    \/* \u2500\u2500 Section cards \u2500\u2500 *\/\n    .mpc-pp-section {\n      background: var(--pp-surface);\n      border: 1px solid var(--pp-border);\n      border-radius: 8px;\n      padding: 36px 40px;\n      margin-bottom: 20px;\n      scroll-margin-top: 32px;\n    }\n\n    .mpc-pp-section h2 {\n      display: flex;\n      align-items: center;\n      gap: 14px;\n      font-size: 1.25rem;\n      font-weight: 700;\n      color: var(--pp-heading);\n      margin: 0 0 24px;\n      padding-bottom: 18px;\n      border-bottom: 1px solid var(--pp-border);\n    }\n\n    .mpc-pp-section-num {\n      display: inline-flex;\n      align-items: center;\n      justify-content: center;\n      min-width: 32px;\n      height: 32px;\n      padding: 0 8px;\n      background: var(--pp-orange-dim);\n      border: 1px solid var(--pp-orange-mid);\n      border-radius: 5px;\n      font-size: 12px;\n      font-weight: 800;\n      color: var(--pp-orange);\n      letter-spacing: 0.3px;\n      flex-shrink: 0;\n    }\n\n    .mpc-pp-section h3 {\n      font-size: 1rem;\n      font-weight: 700;\n      color: var(--pp-heading);\n      margin: 28px 0 12px;\n    }\n\n    .mpc-pp-section p {\n      font-size: 0.9375rem;\n      color: var(--pp-text);\n      margin: 0 0 16px;\n    }\n\n    .mpc-pp-section p:last-child {\n      margin-bottom: 0;\n    }\n\n    .mpc-pp-section ul,\n    .mpc-pp-section ol {\n      margin: 0 0 16px 0;\n      padding: 0;\n      list-style: none;\n    }\n\n    .mpc-pp-section ul li,\n    .mpc-pp-section ol li {\n      position: relative;\n      padding: 9px 14px 9px 40px;\n      font-size: 0.9375rem;\n      color: var(--pp-text);\n      border-radius: 5px;\n      margin-bottom: 4px;\n      background: rgba(255,255,255,0.02);\n      border: 1px solid transparent;\n      transition: border-color .2s, background .2s;\n    }\n\n    .mpc-pp-section ul li:hover,\n    .mpc-pp-section ol li:hover {\n      background: rgba(244,124,51,0.04);\n      border-color: var(--pp-border);\n    }\n\n    .mpc-pp-section ul li::before {\n      content: \"\";\n      position: absolute;\n      left: 16px;\n      top: 50%;\n      transform: translateY(-50%);\n      width: 6px;\n      height: 6px;\n      border-radius: 50%;\n      background: var(--pp-orange);\n      opacity: 0.7;\n    }\n\n    .mpc-pp-section ol {\n      counter-reset: pp-ol;\n    }\n\n    .mpc-pp-section ol li::before {\n      counter-increment: pp-ol;\n      content: counter(pp-ol);\n      position: absolute;\n      left: 13px;\n      top: 9px;\n      font-size: 10px;\n      font-weight: 800;\n      color: var(--pp-orange);\n      line-height: 1.4;\n    }\n\n    .mpc-pp-section ul li:last-child,\n    .mpc-pp-section ol li:last-child {\n      margin-bottom: 0;\n    }\n\n    .mpc-pp-section strong {\n      color: var(--pp-heading);\n      font-weight: 600;\n    }\n\n    .mpc-pp-section a {\n      color: var(--pp-orange);\n      text-decoration: none;\n      transition: opacity .2s;\n    }\n\n    .mpc-pp-section a:hover {\n      opacity: 0.8;\n      text-decoration: underline;\n    }\n\n    \/* \u2500\u2500 Highlight \/ info boxes \u2500\u2500 *\/\n    .mpc-pp-highlight {\n      background: var(--pp-surface-2);\n      border: 1px solid var(--pp-border);\n      border-left: 3px solid var(--pp-orange);\n      border-radius: 0 6px 6px 0;\n      padding: 18px 22px;\n      margin: 20px 0 0;\n    }\n\n    .mpc-pp-highlight p {\n      margin: 0;\n      font-size: 0.875rem;\n      color: var(--pp-muted);\n    }\n\n    .mpc-pp-highlight p strong {\n      color: var(--pp-text);\n    }\n\n    \/* \u2500\u2500 Contact card \u2500\u2500 *\/\n    .mpc-pp-contact-card {\n      background: var(--pp-surface-2);\n      border: 1px solid var(--pp-border-mid);\n      border-radius: 8px;\n      padding: 28px 32px;\n      display: flex;\n      flex-direction: column;\n      gap: 16px;\n    }\n\n    .mpc-pp-contact-card h3 {\n      font-size: 1rem;\n      font-weight: 700;\n      color: var(--pp-heading);\n      margin: 0 0 4px;\n    }\n\n    .mpc-pp-contact-row {\n      display: grid;\n      grid-template-columns: 36px 1fr;\n      gap: 12px;\n      align-items: start;\n    }\n\n    .mpc-pp-contact-icon {\n      display: inline-flex;\n      align-items: center;\n      justify-content: center;\n      width: 36px;\n      height: 36px;\n      border-radius: 6px;\n      background: var(--pp-orange-dim);\n      border: 1px solid var(--pp-orange-mid);\n      color: var(--pp-orange);\n      font-size: 15px;\n      flex-shrink: 0;\n    }\n\n    .mpc-pp-contact-row-label {\n      display: block;\n      font-size: 10px;\n      font-weight: 700;\n      letter-spacing: 0.7px;\n      text-transform: uppercase;\n      color: var(--pp-muted);\n      margin-bottom: 3px;\n    }\n\n    .mpc-pp-contact-row a,\n    .mpc-pp-contact-row span {\n      font-size: 14px;\n      color: var(--pp-text);\n      text-decoration: none;\n      line-height: 1.5;\n      transition: color .2s;\n    }\n\n    .mpc-pp-contact-row a:hover {\n      color: var(--pp-orange);\n    }\n\n    \/* \u2500\u2500 Rights chips \u2500\u2500 *\/\n    .mpc-pp-rights {\n      display: flex;\n      flex-wrap: wrap;\n      gap: 10px;\n      margin-top: 4px;\n    }\n\n    .mpc-pp-chip {\n      display: inline-flex;\n      align-items: center;\n      gap: 7px;\n      padding: 7px 14px;\n      background: var(--pp-surface-2);\n      border: 1px solid var(--pp-border);\n      border-radius: 999px;\n      font-size: 12.5px;\n      color: var(--pp-text);\n      transition: border-color .2s, background .2s;\n    }\n\n    .mpc-pp-chip:hover {\n      border-color: rgba(244,124,51,0.35);\n      background: var(--pp-orange-dim);\n    }\n\n    .mpc-pp-chip::before {\n      content: \"\";\n      width: 6px;\n      height: 6px;\n      border-radius: 50%;\n      background: var(--pp-orange);\n      flex-shrink: 0;\n    }\n\n    \/* \u2500\u2500 Responsive \u2500\u2500 *\/\n    @media (max-width: 900px) {\n      .mpc-pp-shell {\n        width: calc(100% - 40px);\n        padding: 52px 0 60px;\n      }\n\n      .mpc-pp-layout {\n        grid-template-columns: 1fr;\n      }\n\n      .mpc-pp-toc {\n        position: static;\n        order: -1;\n      }\n\n      .mpc-pp-toc nav {\n        display: grid;\n        grid-template-columns: 1fr 1fr;\n      }\n    }\n\n    @media (max-width: 580px) {\n      .mpc-pp-shell {\n        width: calc(100% - 28px);\n        padding: 40px 0 52px;\n      }\n\n      .mpc-pp-section {\n        padding: 26px 22px;\n      }\n\n      .mpc-pp-toc nav {\n        grid-template-columns: 1fr;\n      }\n\n      .mpc-pp-contact-card {\n        padding: 22px 20px;\n      }\n\n      .mpc-pp-hero h1 {\n        font-size: 1.75rem;\n      }\n    }\n  <\/style>\n\n  <div class=\"mpc-pp-shell\">\n\n    <!-- Hero -->\n    <div class=\"mpc-pp-hero\">\n      <div class=\"mpc-pp-eyebrow\">\n        <div class=\"mpc-pp-eyebrow-dot\"><\/div>\n        <span>Manchester PC Services LTD &nbsp;\u00b7&nbsp; UK GDPR Compliant<\/span>\n      <\/div>\n      <h1>Privacy <span>Policy<\/span><\/h1>\n      <div class=\"mpc-pp-meta\">\n        <div class=\"mpc-pp-meta-item\">\n          <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg>\n          Last updated: March 10, 2026\n        <\/div>\n        <div class=\"mpc-pp-meta-item\">\n          <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\/><\/svg>\n          Data Controller\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"mpc-pp-layout\">\n\n      <!-- Main content -->\n      <div class=\"mpc-pp-content\">\n\n        <!-- 1. Introduction -->\n        <section class=\"mpc-pp-section\" id=\"introduction\">\n          <h2><span class=\"mpc-pp-section-num\">01<\/span> Introduction<\/h2>\n          <p>At Manchester PC Services LTD, we are committed to protecting your privacy and processing your personal data responsibly under the <strong>UK GDPR<\/strong>, Data Protection Act 2018, Privacy and Electronic Communications Regulations (PECR), and other applicable laws.<\/p>\n          <p>This Privacy Policy explains our practices for data collected via <a href=\"https:\/\/www.manchester-pc.co.uk\/shop\">manchester-pc.co.uk\/shop<\/a>, orders, enquiries, or services. We act as the <strong>data controller<\/strong>.<\/p>\n        <\/section>\n\n        <!-- 2. Data Collected -->\n        <section class=\"mpc-pp-section\" id=\"data-collected\">\n          <h2><span class=\"mpc-pp-section-num\">02<\/span> Personal Data We Collect<\/h2>\n          <p>We collect the following categories of personal data:<\/p>\n          <ul>\n            <li><strong>Identity &amp; Contact:<\/strong> name, email address, phone number, billing and shipping address<\/li>\n            <li><strong>Transaction:<\/strong> order details and payment information (processed securely \u2014 we do not store full card data)<\/li>\n            <li><strong>Technical:<\/strong> IP address, browser and device information, operating system, time zone<\/li>\n            <li><strong>Usage &amp; Preferences:<\/strong> pages viewed, products of interest, account preferences<\/li>\n            <li><strong>Marketing:<\/strong> consent status and communication preferences<\/li>\n          <\/ul>\n        <\/section>\n\n        <!-- 3. How Collected -->\n        <section class=\"mpc-pp-section\" id=\"how-collected\">\n          <h2><span class=\"mpc-pp-section-num\">03<\/span> How We Collect Your Data<\/h2>\n          <ul>\n            <li><strong>Directly from you:<\/strong> checkout, account registration, contact forms, surveys, and support requests<\/li>\n            <li><strong>Automatically:<\/strong> cookies, server logs, and analytics tools (e.g. Google Analytics)<\/li>\n            <li><strong>From third parties:<\/strong> payment and shipping providers, fraud detection tools<\/li>\n          <\/ul>\n        <\/section>\n\n        <!-- 4. How We Use Data -->\n        <section class=\"mpc-pp-section\" id=\"use-data\">\n          <h2><span class=\"mpc-pp-section-num\">04<\/span> How We Use Your Data<\/h2>\n          <p>We process data on the following lawful bases:<\/p>\n          <ul>\n            <li><strong>Contract performance:<\/strong> fulfilling orders, arranging delivery, providing support<\/li>\n            <li><strong>Legal obligation:<\/strong> tax compliance, fraud prevention<\/li>\n            <li><strong>Legitimate interests:<\/strong> site improvement, essential communications, basic personalisation (balanced against your rights)<\/li>\n            <li><strong>Consent:<\/strong> marketing emails and non-essential cookies<\/li>\n          <\/ul>\n          <p>This includes order processing, account management, fraud checks, analytics, and personalised recommendations where applicable.<\/p>\n        <\/section>\n\n        <!-- 5. Email Marketing -->\n        <section class=\"mpc-pp-section\" id=\"email-marketing\">\n          <h2><span class=\"mpc-pp-section-num\">05<\/span> Email Marketing &amp; Direct Communications<\/h2>\n          <p>We may send promotional emails, newsletters, product updates, special offers, or targeted promotions if you have:<\/p>\n          <ul>\n            <li><strong>Explicitly consented<\/strong> \u2014 opted in via a checkbox or form<\/li>\n            <li><strong>Purchased from us<\/strong> \u2014 soft opt-in under PECR (similar products only, with a clear unsubscribe link in every email)<\/li>\n          <\/ul>\n          <p>We use your email address, name, purchase history, and preferences to tailor content. You can withdraw consent or opt out at any time via the unsubscribe link in emails or by emailing <a href=\"mailto:info@manchester-pc.co.uk\">info@manchester-pc.co.uk<\/a>. Unsubscribing takes effect immediately and is always free.<\/p>\n          <div class=\"mpc-pp-highlight\">\n            <p><strong>We never sell your email address.<\/strong> Any marketing partners we use are bound by strict contracts to protect your data.<\/p>\n          <\/div>\n        <\/section>\n\n        <!-- 6. AI & Automated Decision-Making -->\n        <section class=\"mpc-pp-section\" id=\"ai-automated\">\n          <h2><span class=\"mpc-pp-section-num\">06<\/span> AI, Automated Decision-Making &amp; Profiling<\/h2>\n          <p>We may use limited AI and machine learning tools \u2014 for example, product recommendations based on browsing or purchase history, basic fraud detection via payment processors, or analytics insights \u2014 to improve your experience and site security.<\/p>\n          <p><strong>Automated decision-making:<\/strong> We do not make solely automated decisions that produce legal or similarly significant effects on you (e.g. no automatic denial of service based only on AI). Any automated elements involve human oversight where required.<\/p>\n          <p><strong>Profiling:<\/strong> We may profile for personalisation (e.g. showing relevant products) or targeted marketing using purchase and browsing data. This is based on legitimate interests or consent and does not involve special category data. You can object at any time (see Your Rights).<\/p>\n          <p>If we use AI that processes your data significantly, we ensure transparency, fairness, and accountability per ICO guidance. No training of public AI models uses your personal data without explicit consent.<\/p>\n        <\/section>\n\n        <!-- 7. Cookies -->\n        <section class=\"mpc-pp-section\" id=\"cookies\">\n          <h2><span class=\"mpc-pp-section-num\">07<\/span> Cookies and Tracking Technologies<\/h2>\n          <p>We use cookies for essential functions, analytics, and \u2014 with your consent \u2014 personalisation and marketing. You can manage your preferences via our cookie banner or your browser settings. See our <a href=\"\/cookie-policy\/\">Cookie Policy<\/a> for full details.<\/p>\n        <\/section>\n\n        <!-- 8. Sharing -->\n        <section class=\"mpc-pp-section\" id=\"sharing\">\n          <h2><span class=\"mpc-pp-section-num\">08<\/span> Sharing Your Data<\/h2>\n          <p>We share personal data only when necessary:<\/p>\n          <ul>\n            <li><strong>Service processors:<\/strong> payment gateways (Stripe and Klarna), shipping carriers (e.g. Royal Mail), hosting, and analytics providers \u2014 all under strict data processing contracts<\/li>\n            <li><strong>Legal requirements:<\/strong> compliance obligations, fraud prevention, and rights protection<\/li>\n            <li><strong>Business transfers:<\/strong> in the event of a merger, acquisition, or asset sale<\/li>\n          <\/ul>\n          <div class=\"mpc-pp-highlight\">\n            <p><strong>We never sell personal data.<\/strong><\/p>\n          <\/div>\n        <\/section>\n\n        <!-- 9. Security -->\n        <section class=\"mpc-pp-section\" id=\"security\">\n          <h2><span class=\"mpc-pp-section-num\">09<\/span> Data Security<\/h2>\n          <p>We use encryption (SSL\/TLS), access controls, and other technical and organisational measures to protect your data. No system is 100% secure; we will notify you of any breach where required by law.<\/p>\n        <\/section>\n\n        <!-- 10. Your Rights -->\n        <section class=\"mpc-pp-section\" id=\"your-rights\">\n          <h2><span class=\"mpc-pp-section-num\">10<\/span> Your Rights (UK GDPR)<\/h2>\n          <p>Under UK GDPR you have the right to:<\/p>\n          <div class=\"mpc-pp-rights\">\n            <span class=\"mpc-pp-chip\">Access your data<\/span>\n            <span class=\"mpc-pp-chip\">Correct inaccuracies<\/span>\n            <span class=\"mpc-pp-chip\">Erasure (&#8220;right to be forgotten&#8221;)<\/span>\n            <span class=\"mpc-pp-chip\">Restrict processing<\/span>\n            <span class=\"mpc-pp-chip\">Data portability<\/span>\n            <span class=\"mpc-pp-chip\">Object to processing<\/span>\n            <span class=\"mpc-pp-chip\">Withdraw consent<\/span>\n            <span class=\"mpc-pp-chip\">Complain to the ICO<\/span>\n          <\/div>\n          <p style=\"margin-top: 20px;\">Email <a href=\"mailto:info@manchester-pc.co.uk\">info@manchester-pc.co.uk<\/a> to exercise any of these rights. We respond within one month, free of charge unless a request is manifestly unfounded or excessive. You can also contact the <a href=\"https:\/\/ico.org.uk\" target=\"_blank\" rel=\"noopener\">ICO<\/a> if you have concerns.<\/p>\n        <\/section>\n\n        <!-- 11. Retention -->\n        <section class=\"mpc-pp-section\" id=\"retention\">\n          <h2><span class=\"mpc-pp-section-num\">11<\/span> Data Retention<\/h2>\n          <p>We retain personal data only for as long as necessary for the purpose it was collected, or as required by law. For example, financial and tax records are typically held for 6\u20137 years. Marketing data is kept until you unsubscribe or withdraw consent.<\/p>\n        <\/section>\n\n        <!-- 12. International Transfers -->\n        <section class=\"mpc-pp-section\" id=\"international\">\n          <h2><span class=\"mpc-pp-section-num\">12<\/span> International Data Transfers<\/h2>\n          <p>Some of our service processors (e.g. US-based analytics providers) may transfer data outside the UK. Where this occurs, we rely on adequacy decisions, standard contractual clauses, or other appropriate safeguards as required by UK GDPR.<\/p>\n        <\/section>\n\n        <!-- 13. Children -->\n        <section class=\"mpc-pp-section\" id=\"children\">\n          <h2><span class=\"mpc-pp-section-num\">13<\/span> Children&#8217;s Privacy<\/h2>\n          <p>Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from under-16s. If you believe a child has provided us with their data, please contact us so we can delete it promptly.<\/p>\n        <\/section>\n\n        <!-- 14. Changes -->\n        <section class=\"mpc-pp-section\" id=\"changes\">\n          <h2><span class=\"mpc-pp-section-num\">14<\/span> Changes to This Policy<\/h2>\n          <p>We will post any updates to this page with a revised &#8220;Last updated&#8221; date. For significant changes, we will notify you by email or via a prominent notice on our website.<\/p>\n        <\/section>\n\n        <!-- 15. Contact -->\n        <section class=\"mpc-pp-section\" id=\"contact\">\n          <h2><span class=\"mpc-pp-section-num\">15<\/span> Contact Us<\/h2>\n          <p>For any privacy-related queries or to exercise your rights, please get in touch \u2014 include details of your request to help us respond efficiently.<\/p>\n          <div class=\"mpc-pp-contact-card\">\n            <h3>Manchester PC Services LTD<\/h3>\n            <div class=\"mpc-pp-contact-row\">\n              <span class=\"mpc-pp-contact-icon\" aria-hidden=\"true\">\u2302<\/span>\n              <div>\n                <span class=\"mpc-pp-contact-row-label\">Address<\/span>\n                <span>Cariocca Enterprises, 2 Sawley Road, Miles Platting, Manchester, M40 8BB<\/span>\n              <\/div>\n            <\/div>\n            <div class=\"mpc-pp-contact-row\">\n              <span class=\"mpc-pp-contact-icon\" aria-hidden=\"true\">\u2709<\/span>\n              <div>\n                <span class=\"mpc-pp-contact-row-label\">Email<\/span>\n                <a href=\"mailto:info@manchester-pc.co.uk\">info@manchester-pc.co.uk<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/section>\n\n      <\/div><!-- \/mpc-pp-content -->\n\n      <!-- Sidebar ToC -->\n      <aside class=\"mpc-pp-toc\" aria-label=\"Table of Contents\">\n        <div class=\"mpc-pp-toc-header\">\n          <span class=\"mpc-pp-toc-icon\" aria-hidden=\"true\">\u2630<\/span>\n          <h2>Contents<\/h2>\n        <\/div>\n        <nav>\n          <a href=\"#introduction\"><span class=\"toc-num\">01<\/span>Introduction<\/a>\n          <a href=\"#data-collected\"><span class=\"toc-num\">02<\/span>Data We Collect<\/a>\n          <a href=\"#how-collected\"><span class=\"toc-num\">03<\/span>How We Collect<\/a>\n          <a href=\"#use-data\"><span class=\"toc-num\">04<\/span>How We Use Data<\/a>\n          <a href=\"#email-marketing\"><span class=\"toc-num\">05<\/span>Email Marketing<\/a>\n          <a href=\"#ai-automated\"><span class=\"toc-num\">06<\/span>AI &amp; Automation<\/a>\n          <a href=\"#cookies\"><span class=\"toc-num\">07<\/span>Cookies<\/a>\n          <a href=\"#sharing\"><span class=\"toc-num\">08<\/span>Sharing Data<\/a>\n          <a href=\"#security\"><span class=\"toc-num\">09<\/span>Data Security<\/a>\n          <a href=\"#your-rights\"><span class=\"toc-num\">10<\/span>Your Rights<\/a>\n          <a href=\"#retention\"><span class=\"toc-num\">11<\/span>Retention<\/a>\n          <a href=\"#international\"><span class=\"toc-num\">12<\/span>International Transfers<\/a>\n          <a href=\"#children\"><span class=\"toc-num\">13<\/span>Children&#8217;s Privacy<\/a>\n          <a href=\"#changes\"><span class=\"toc-num\">14<\/span>Policy Changes<\/a>\n          <a href=\"#contact\"><span class=\"toc-num\">15<\/span>Contact Us<\/a>\n        <\/nav>\n      <\/aside>\n\n    <\/div><!-- \/mpc-pp-layout -->\n\n  <\/div><!-- \/mpc-pp-shell -->\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manchester PC Services LTD &nbsp;\u00b7&nbsp; 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